Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

Gianforte, Greg
Gillin, Paul

Paperback

Marketing

ISBN10: 1479244554
ISBN13: 9781479244553
Publisher: Createspace
Published: Nov 30 2012
Pages: 258
Weight: 0.77
Height: 0.54 Width: 5.98 Depth: 9.02
Language: English
Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America's biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans. As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you'll learn how to respond effectively and how you can grow your business in the process.

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