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Asian Brand Strategy: How Asia Builds Strong Brands

Asian Brand Strategy: How Asia Builds Strong Brands

Hardcover

ManagementMarketingGeneral Racism & Ethnic Studies

ISBN10: 1403992797
ISBN13: 9781403992796
Publisher: Palgrave MacMillan
Published: Oct 17 2005
Pages: 254
Weight: 1.33
Height: 0.84 Width: 6.44 Depth: 9.54
Language: English
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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