Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Moussa, Mario
Shell, G. Richard

Paperback

Business GeneralManagement

Publisher Price: $19.00

ISBN10: 0143114042
ISBN13: 9780143114048
Publisher: Penguin Books
Published: Jan 1 2009
Pages: 320
Weight: 0.64
Height: 0.69 Width: 5.46 Depth: 8.40
Language: English
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their Woo IQ, they show how relationship-based persuasion works to open hearts and minds.

Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals. -U.S. News & World Report

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