Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Art of F&B Marketing: Bold, Creative Strategies to Captivate & Connect

The Art of F&B Marketing: Bold, Creative Strategies to Captivate & Connect

Celia, Alfio

Paperback

Marketing

ISBN13: 9798300308827
Publisher: Independently Published
Published: Nov 17 2024
Pages: 226
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
You can have the best menu in the city, but if nobody knows about it-or worse, if the wrong people know about it for the wrong reasons-it doesn't matter. Marketing in food and beverage is its own discipline, with its own rules, rhythms, and risks. The Art of F&B Marketing is a field guide for operators who know their product is strong but struggle to make the market care. Alfio Celia breaks down the full spectrum of modern F&B marketing-brand positioning, social media, influencer partnerships, loyalty programs, local activations, and crisis communications-with a practitioner's eye for what actually works. This isn't a book of marketing theory. It's a book of marketing decisions: when to invest in content, when to pull back on promotions, how to tell a brand story that holds up across platforms, and how to measure what matters instead of what's easy to count. For restaurateurs, hotel F&B directors, and hospitality marketers ready to stop guessing and start building brands that last.

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