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علامة مستدامة كيف تبني عل
Paperback
Business GeneralManagementMarketing
Publisher Price: $22.00
ISBN13: 9786144296738
Publisher: Madarek Company for Publishing and Distributi
Published: Jun 3 2026
Pages: 148
Weight: 0.41
Height: 0.34 Width: 5.83 Depth: 8.27
Language: Arabic
كتاب علامة مستدامة كيف تبني علامة تجارية وتحميها من الانقراض للمؤلف عبدالإله مقبول هو دليل شامل لبناء علامات تجارية قوية ومستدامة. يناقش الكتاب مبادئ العلامة التجارية، علم نفس المستهلك، استراتيجيات التسويق، وديناميكيات بناء علامة تجارية قادرة على الصمود أمام تحديات السوق. من خلال أمثلة عملية ودراسات حالة ونصائح واقعية، يوضح المؤلف كيفية استغلال الغرائز الإنسانية، السلوك الاجتماعي، والروابط العاطفية لتعزيز ولاء العلامة التجارية ووعي الجمهور بها. يغطي الكتاب كامل إدارة العلامة التجارية، من تطوير المنتج، التسعير، التوزيع، والترويج (4Ps التقليدية) إلى استراتيجيات التسويق الحديثة التي تركز على احتياجات المستهلك ودوافعه اللاواعية. كما يشرح مفهوم التسويق المعرفي وكيف تؤثر العادات والإدراك وأنماط اتخاذ القرار على اختيارات المستهلك، ويبين كيف يمكن للعلامة التجارية أن تندمج بشكل مستدام في الحياة اليومية للجمهور. يُعد هذا الكتاب مرجعًا أساسيًا لرواد الأعمال، المسوقين، طلاب الأعمال، وكل من يرغب في فهم علم وفن العلامة التجارية المستدامة في سوق تنافسية
Sustainable Brand: How to Build and Protect Your Brand from Extinction by Abdullilah Maqbool is a comprehensive guide to creating enduring and resilient brands. The book delves into the principles of brand
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