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التسويق المغناطيسي - Magnetic Marketing
Paperback
AccountingBusiness GeneralMarketing
Publisher Price: $23.00
ISBN13: 9786144296691
Publisher: Madarek Company for Publishing and Distributi
Published: Sep 3 2026
Pages: 174
Weight: 0.35
Height: 0.40 Width: 4.72 Depth: 7.48
Language: Arabic
يقدّم كتاب التسويق المغناطيسي لعادل باهميم دليلا عمليا لتخطيط الحملات التسويقية الرقمية وابتكارها وإطلاقها ومتابعتها وتحسين نتائجها. ينطلق الكتاب من خبرة المؤلف العملية في التسويق والإعلان، ويشرح كيف تنتقل الحملة من إعلان عادي إلى حملة مغناطيسية تعتمد على هدف واضح، واستهداف مناسب للعملاء، وفكرة إبداعية، وتنفيذ جيد، وقياس مستمر للأداء.
عبر أربعة فصول رئيسية، يتناول الكتاب أهداف الحملات، وسلوك العملاء، ودراسة السوق والمنافسين، وابتكار الفكرة الإعلانية، وتصميم الإعلان، والخطة التسويقية، وجاهزية المنصات، والمزيج التسويقي، والتسعير، والمنتج، والتغليف، ورحلة العميل، وخطوات الإطلاق، واختيار المنصات الرقمية، ومراقبة الحملة، والمؤثرين، وقراءة المؤشرات، والتسويق بالمحتوى، وإعادة الاستهداف، والحفاظ على العملاء، وكتابة تقارير الأداء.
كما يوضح الكتاب أن نوع الحملة وميزانيتها يجب أن يتوافقا مع مرحلة المشروع، من الاكتشاف والتحقق إلى الكفاءة والتوسع. ويقدم أمثلة ونماذج وإرشادات مباشرة تساعد رواد الأعمال ومديري التسويق ومسؤولي الحملات وأصحاب المشاريع الصغيرة على تطبيق الأفك
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