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أفكار وجدت لتبقى - Made to Stick
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ISBN10: 9953874514
ISBN13: 9789953874517
Publisher: Arab Scientific Publishers
Published: Feb 28 2017
Pages: 314
Weight: 0.72
Height: 0.78 Width: 5.50 Depth: 8.38
Language: Arabic
ISBN13: 9789953874517
Publisher: Arab Scientific Publishers
Published: Feb 28 2017
Pages: 314
Weight: 0.72
Height: 0.78 Width: 5.50 Depth: 8.38
Language: Arabic
لماذا ترسخ أفكار معينة بينما تموت أخرى؟ وكيف نحسّن من حظوظ نجاح الأفكار الهامة؟ هاتين هما النقطتين الأهم اللتين يناقشهما المؤلفين، حيث يميطان اللثام عن طبيعة الأفكار التي تصمد وبنيتها، ويقدمان أساليب مجرّبة لجعل تلك الأفكار تصمد، عبر خرق الطرق التقليدية الموضوعة، وابتداع حالات حب استطلاع، وتطبيق قاعدة الملموس قابل للتذكّر. لذلك، ولتعميم الأفكار على أشخاص آخرين وجعلها ترسخ في عقولهم، يجب العمل ضمن حدود القواعد التي مكّنت أفكاراً أخرى من النجاح، وابتكار أفكار جديدة وليس قواعد جديدة. وهذه القواعد الست يبحثها الكتاب بإسهاب مورداً أمثلة ونماذج على تطبيقها. وبغض النظر عن مستوى الابتكار الطبيعي لديكم، سيوضح كيف يمكن لمجهود بسيط مركّز أن يجعل أي فكرة قابلة للرسوخ والانتشار، ذلك أن الفكرة القابلة للرسوخ قادرة دائماً على إحداث الفرق، والقواعد الست هي السبيل إلى ذلك.
Why do certain ideas stick while others die? And how can we improve the chances of important ideas succeeding? These are the two most important points discussed by the authors, as they reveal the nature and structure of ideas that endure and present proven methods to make those ideas stick, by breaking conventional methods and creating curiosity gaps and applying the rule of the concrete is memorable. Therefore, to spread ideas to others and make them stick in their minds, one must work within the boundaries of the rules that have enabled other ideas to succeed, creating new ideas rather than new rules. These six rules are discussed extensively in the book with examples and models of their application. Regardless of your natural level of innovation, it will show how a simple, focused effort can make any idea capable of sticking and spreading, because an idea capable of sticking is always able to make a difference, and the six rules are the way to achieve that.
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