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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Apple's approach towards innovation and creativity: How Apple, the most innovative company in the world, manages innovation and creativity.

Apple's approach towards innovation and creativity: How Apple, the most innovative company in the world, manages innovation and creativity.

Müller, Christoph

Paperback

Management

ISBN10: 3640843916
ISBN13: 9783640843916
Publisher: Grin Verlag
Published: Mar 4 2011
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with innovation and creativity in today's organisations and outlines how Apple has established itself as one of the leaders in the hardware and software and consumer electronics devices industry. It devotes considerable attention to the key aspects that make an innovative and creative organisation and attempts to highlight how Apple's approach differs from contemporary innovation management principles. Finally, the paper focuses on the reactions of employees to Apple's work environment, possible shortcomings of its approach to innovation and recommendations that need to be considered in order to overcome increasing competitive pressure and ensure organisational success from a long-term perspective.

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