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The Anonymous Elect: Market Research Through Online Access Panels

The Anonymous Elect: Market Research Through Online Access Panels

Paperback

MarketingGeneral ReferenceGeneral Computers

ISBN10: 3642067069
ISBN13: 9783642067068
Publisher: Springer Nature
Published: Feb 12 2010
Pages: 157
Weight: 0.54
Height: 0.36 Width: 6.14 Depth: 9.21
Language: English
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?

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