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The Anatomy of Persuasion: How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, a
Paperback
ISBN13: 9780814409367
Publisher: Amacom
Published: Jun 27 2007
Pages: 208
Weight: 0.65
Height: 0.40 Width: 5.90 Depth: 8.90
Language: English
This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.
Some people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate?
The Anatomy of Persuasion literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to:
- apply the two major principles of communication
- perceive the needs of others
- present the features and benefits of their idea
- understand the subconscious decisions people often make
- create a logical, error-free proposal (oral or written) that will win the day
The Anatomy of Persuasion provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.
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