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Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

Paperback

Business GeneralManagementMarketing

ISBN10: 3834924539
ISBN13: 9783834924537
Publisher: Gabler Verlag
Published: Sep 14 2010
Pages: 223
Weight: 0.65
Height: 0.51 Width: 5.83 Depth: 8.27
Language: English
Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

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