Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising

All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising

Hengel, Chuck

Paperback

AccountingBusiness GeneralMarketing

Publisher Price: $15.99

ISBN10: 1642252824
ISBN13: 9781642252828
Publisher: Advantage Books
Published: Jun 29 2021
Pages: 150
Weight: 0.46
Height: 0.32 Width: 6.00 Depth: 9.00
Language: English
IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE?

Americans are watching more video content than ever--nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.

All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.

If you're trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.

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