• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

Hardcover

Investing & FinanceMarketing

Publisher Price: $49.99

ISBN10: 0230120628
ISBN13: 9780230120624
Publisher: Springer Nature
Published: Apr 3 2012
Pages: 237
Weight: 0.92
Height: 0.95 Width: 6.29 Depth: 9.52
Language: English
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

Also in

Marketing