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The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Hardcover
Business GeneralManagementMarketing
ISBN13: 9780415690744
Publisher: Routledge
Published: Mar 27 2012
Pages: 256
Weight: 1.19
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals.
Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.
2 different editions
Also available
The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Van Riel, Cees B. M.
Paperback
Also from
Van Riel, Cees B. M.
The Alignment Factor: Leveraging the Power of Total Stakeholder Support
Van Riel, Cees B. M.
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