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After this?: Design, ethics and the future of work
Paperback
Publisher: Independently Published
Published: Mar 19 2026
Pages: 192
Weight: 0.39
Height: 0.48 Width: 5.00 Depth: 8.00
Language: English
We tend to think organisations are shaped by strategy, structure and leadership. But beneath these visible systems lies something more powerful: memory.
Every organisation carries the accumulated experience of its past. Assumptions become habits. Habits become culture. Ways of working that once made sense become so familiar that they disappear from view.
Drawing on decades of experience inside global organisations, Aleks Marinkovic takes us behind the language of transformation and innovation to examine what actually shapes change: the way people think, the systems they inhabit, the cultures they inherit and the conditions that determine what they are able to see.
At the centre of the book is an intensely personal story. After brain surgery disrupted the relationship between memory, personality and certainty, Marinkovic began to recognise a striking parallel between individual cognition and organisational culture. Both are shaped by accumulated experience. Both depend upon memory. And both can mistake what is familiar for what is true.
Through stories of design, experimentation and transformation inside organisations including Novartis, HSBC and others, After this? explores what becomes possible when those inherited assumptions are made visible.
This is not a methodology for managing change. It is an invitation to see change differently.
Because before we can decide what comes next, we may need to widen our field of view.
After this, what might we see that we could not see before?
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