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Advertising for Account Holders (RLE Marketing)
Hardcover
Series: Routledge Library Editions: Marketing
ISBN13: 9781138787032
Publisher: Routledge
Published: Sep 16 2014
Pages: 198
Weight: 1.50
Height: 1.10 Width: 6.20 Depth: 9.10
Language: English
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
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