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Advertising Account Planning: New Strategies in the Digital Landscape
Hardcover
AccountingMarketingGeneral Reference
ISBN13: 9781538192467
Publisher: Rowman & Littlefield Publishers
Published: Jan 2 2025
Pages: 216
Weight: 0.99
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.
1 different editions
Also available
Advertising Account Planning: New Strategies in the Digital Landscape
Boling, Kelli S.
Pardun, Carol J.
Barnes, Beth E.
Paperback
Also from
Boling, Kelli S.
Advertising Account Planning: New Strategies in the Digital Landscape
Boling, Kelli S.
Pardun, Carol J.
Barnes, Beth E.
Paperback
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