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Advertising and Hong Kong Society

Advertising and Hong Kong Society

Paperback

AccountingMarketing

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ISBN10: 9629962640
ISBN13: 9789629962647
Publisher: Chinese Univ Of Hong Kong Pr
Published: Apr 4 2006
Pages: 250
Weight: 0.81
Height: 0.58 Width: 6.10 Depth: 9.00
Language: English
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.

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