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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Adversperience The Convergence of Advertising & Experiential Marketing

Adversperience The Convergence of Advertising & Experiential Marketing

Paperback

Marketing

ISBN10: 0992147905
ISBN13: 9780992147907
Publisher: Createspace
Published: May 30 2014
Pages: 180
Weight: 0.47
Height: 0.47 Width: 5.50 Depth: 8.50
Language: English
Adversperience a word of my own creation speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection. With this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework a modern day yellow brick road that leads brands to the Emerald City of brand riches!

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