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Advances in Advertising Research XVI: Advertising with a Purpose: Creating Impact Through Research Excellence
Hardcover
Series: European Advertising Academy
AccountingMarketingGeneral Psychology
ISBN13: 9783658534684
Publisher: Springer Gabler
Published: Feb 24 2027
Pages: 194
Language: English
The sixteenth volume of Advances in Advertising Research presents 12 top papers from the 23rd ICORIA conference in the Netherlands, hosted by Erasmus University Rotterdam. Selected from 152 global contributions, it discusses social media and AI-driven advertising, representation in advertising as well as data privacy, offering valuable insights for researchers and practitioners in advertising, communication and media management.
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