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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement

Hardcover

Series: European Advertising Academy

Marketing

ISBN10: 3658187301
ISBN13: 9783658187309
Publisher: Springer Gabler
Published: Jun 29 2017
Pages: 293
Weight: 1.14
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

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