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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advances in Advertising Research (Vol. VII): Bridging the Gap Between Advertising Academia and Practice

Advances in Advertising Research (Vol. VII): Bridging the Gap Between Advertising Academia and Practice

Christodoulides, George
Stathopoulou, Anastasia
Eisend, Martin

Hardcover

Series: European Advertising Academy

Marketing

ISBN10: 3658152192
ISBN13: 9783658152192
Publisher: Springer Gabler
Published: Sep 13 2016
Pages: 315
Weight: 1.16
Height: 0.89 Width: 6.07 Depth: 8.63
Language: English
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

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