Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Voorveld, Hilde
Eisend, Martin
Verlegh, Peeter

Hardcover

Series: European Advertising Academy

Marketing

ISBN10: 3658105577
ISBN13: 9783658105570
Publisher: Springer Gabler
Published: Sep 15 2015
Pages: 406
Weight: 1.44
Height: 0.94 Width: 5.83 Depth: 8.27
Language: English
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

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