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A Short Guide to Reputation Risk

A Short Guide to Reputation Risk

Paperback

Series: Short Guides to Business Risk

Business GeneralManagementMarketing

ISBN10: 0566089955
ISBN13: 9780566089954
Publisher: Routledge
Published: Jun 28 2009
Pages: 130
Weight: 0.35
Height: 0.28 Width: 5.50 Depth: 8.50
Language: English
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?

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