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A Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Communications

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0415314216
ISBN13: 9780415314213
Publisher: Routledge
Published: Jul 8 2004
Pages: 208
Weight: 0.80
Height: 0.41 Width: 6.22 Depth: 9.26
Language: English
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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