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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A PR Practitioner's Guide to Activist Groups: When and How to Respond

A PR Practitioner's Guide to Activist Groups: When and How to Respond

Paperback

Marketing

ISBN10: 1497319072
ISBN13: 9781497319073
Publisher: Createspace
Published: Mar 22 2014
Pages: 38
Weight: 0.12
Height: 0.08 Width: 5.51 Depth: 8.50
Language: English
Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company's response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today's headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.

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