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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Paperback
Publisher Price: $24.99
ISBN13: 9781599185057
Publisher: Entrepreneur Press
Published: Aug 13 2013
Pages: 230
Weight: 0.75
Height: 0.71 Width: 5.98 Depth: 8.82
Language: English
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.
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