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The 10% Project - Career Catalyst: The Career Acceleration Playbook
Paperback
Publisher: Roo Goose Press
Published: Jun 16 2026
Pages: 240
Weight: 0.72
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
The Career Strategy Nobody Taught You.
You are good at your job. You work hard, you deliver, and you know you are capable of more. So why does it feel like your career is not moving as fast as it should?
It is rarely about talent. It is about momentum. And momentum, it turns out, is something you can build deliberately.
The 10% Project is a deceptively simple idea: carve out just 10% of your time and invest it in one focused, intentional project. Something that builds a skill you need, creates visibility with the people who matter, and connects you with a network that opens doors. Do it consistently, and the trajectory of your career changes in ways that start to look, from the outside, a lot like luck.
Susan Ryan has spent her career leading marketing and strategy across Fortune 50 companies, Silicon Valley startups, and a unicorn, watching what actually separates the people who accelerate from the ones who stay stuck. This book shows you exactly what it is, and gives you a practical, no-nonsense framework for using it.
Inside you'll find:
- A proven seven-step framework for designing and launching your own 10% Project
- 36 practical Plays to build momentum, visibility, and career confidence
- Real case studies from professionals who changed their trajectory with one small project
- Tools for networking, mentoring, personal branding, and navigating workplace perceptions
No dramatic reinvention. No hours you do not have. Just 10%, invested with intention.
Because Talent Is Not Enough.
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