Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
1 + 1 = 3: A Guide to Developing and Implementing a Winning Business Strategy

1 + 1 = 3: A Guide to Developing and Implementing a Winning Business Strategy

Thomas, Stephen C.

Paperback

Management

ISBN10: 1497591333
ISBN13: 9781497591332
Publisher: Createspace
Published: Apr 8 2014
Pages: 142
Weight: 0.76
Height: 0.30 Width: 8.50 Depth: 11.02
Language: English
Whether managing a small, medium, or large business, or a multi-dimensional corporation, 1 + 1 =3 is a concise guide to developing and implementing a winning business strategy in seven straightforward steps: 1. Defining the firm's business. 2. Determining the industry and competitive environment. 3. Outlining the firm's internal and financial position. 4. Preparing the S.W.O.T. analysis (strengths, weaknesses, opportunities, threats). 5. Developing the firm's strategic position, vision, and mission. 6. Establishing the firm's revenue and profit targets. 7. Specifying the strategic objectives, action plans, and timetable to achieve the financial targets and accomplish the company mission. In addition, the guide addresses international strategies, corporate diversification strategies, and the organization and leadership elements essential to successful strategy execution. The author, Steve Thomas, has 35 years of experience in developing successful domestic and international business strategies as a marketing executive or President/CEO, most notably for Newell Rubbermaid. He has also taught Strategic Management, International Business, and Organizational Behavior at Flagler College, St. Augustine, FL.

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