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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

Hardcover

Business GeneralManagement

Currently unavailable to order

ISBN10: 1906465266
ISBN13: 9781906465261
Publisher: Wiley
Published: Jan 20 2009
Pages: 170
Weight: 0.95
Height: 0.80 Width: 6.20 Depth: 9.10
Language: English
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

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Business General