Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Versioning in the Apple App Store

Versioning in the Apple App Store

Serroni, Adriano

Paperback

Business General

Currently unavailable to order

ISBN10: 3846530557
ISBN13: 9783846530559
Publisher: Lap Lambert Academic Pub
Published: Dec 1 2011
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
Since its opening, The Apple App Store has been subject to a dramatic increase in terms of number of applications downloaded and number of different applications available for download. However, the App Store is a very competitive marketplace, with an ever-increasing number of competitors entering. Under these circumstances, what is the best strategy to adopt from the point of view of market players? Starting from literature on information goods and versioning, the book is trying to shed some light on the issues associated to the potential impact of free versions on the download of the related commercial versions: in what cases do free versions represent a menace for commercial versions download? Is there any relationship between the efficacy of free versions in boosting commercial downloads and the category of the application? (e.g. Games, Utilities, Travel, Social Networking)? Are newcomers more likely to implement a free-versioning model than incumbents or vice versa? The study tries to answer these questions through the support of an empirical analysis carried out on a 4-months dataset collected from Apple UK App Store official rankings.

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