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The Non-Human Persona Guide
Paperback
Environmental StudiesIndustrial Design
ISBN13: 9780645326666
Publisher: Damien Lutz
Published: Sep 12 2023
Pages: 202
Weight: 0.58
Height: 0.46 Width: 5.50 Depth: 8.50
Language: English
For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.
Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.
Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.
The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.
BONUS
The Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at https: //lifecentred.design.
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