Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Flex Appeal: The Changing Face of '70s Skateboard Culture

Flex Appeal: The Changing Face of '70s Skateboard Culture

Ytterborn, Stefan

Paperback

SkateboardingGeneral PhotographyIndustrial Design

Publisher Price: $60.00

ISBN10: 3967042383
ISBN13: 9783967042382
Publisher: Gestalten
Published: Aug 4 2026
Pages: 208
Weight: 2.10
Height: 0.90 Width: 8.30 Depth: 10.40
Language: English

Flex Appeal is a deep dive into the most volatile period of the sport: the 1970s California skateboard explosion. Fueled by rapid innovation and the shift from flex decks to stiff vert machines, this golden era is captured through the story of Fibreflex, one of its defining brands.

Anchored by Stefan Ytterborn's collection of boards from 1975 to 1979, and enriched by the photography of Jörgen Brennicke and the creative direction of David Gonzalez, the book reveals how a single brand and its boards helped reshape performance, identity, and youth culture.

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