Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Actionable Gamification: Beyond Points, Badges and Leaderboards

Actionable Gamification: Beyond Points, Badges and Leaderboards

Chou, Yu-Kai

Paperback

ManagementGeneral ArtIndustrial Design

ISBN10: 1511744049
ISBN13: 9781511744041
Publisher: Createspace Independent Publishing Platform
Published: Apr 14 2015
Pages: 506
Weight: 1.48
Height: 1.13 Width: 6.00 Depth: 9.00
Language: English
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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