Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Hardware Startup: Building Your Product, Business, and Brand

The Hardware Startup: Building Your Product, Business, and Brand

DiResta, Renee
Forrest, Brady
Vinyard, Ryan

Paperback

Business GeneralTechnology & EngineeringIndustrial Design

Publisher Price: $39.99

ISBN10: 1449371035
ISBN13: 9781449371036
Publisher: O'Reilly Media
Published: Jul 21 2015
Pages: 323
Weight: 0.90
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you're on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face

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