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Untapping Innovation: An R&d Playbook for Products and Stories That Sell
Paperback
Business GeneralManagementIndustrial Design
Publisher Price: $29.99
ISBN13: 9781788609524
Publisher: Practical Inspiration Publishing
Published: Jun 2 2026
Pages: 276
Weight: 1.16
Height: 0.76 Width: 6.14 Depth: 9.21
Language: English
Innovating in R&D is tougher than ever.
R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don't dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.
Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success.
During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R&D innovators develop breakthrough products and stories.
1 different editions
Also available
Untapping Innovation: An R&d Playbook for Products and Stories That Sell
Kemkers, Sally
Allers, Suzanne
Walters, Deirdre
Hardcover
Also from
Kemkers, Sally
Untapping Innovation: An R&d Playbook for Products and Stories That Sell
Kemkers, Sally
Allers, Suzanne
Walters, Deirdre
Hardcover
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