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Sponsored Editorial Content in Digital Journalism
Paperback
General ReferenceGeneral Sociology
ISBN13: 9781032453552
Publisher: Routledge
Published: Oct 9 2024
Pages: 146
Weight: 0.59
Height: 0.33 Width: 6.85 Depth: 9.69
Language: English
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
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