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Branded Content: The Fateful Merging of Media and Marketing
Hardcover
AccountingMarketingGeneral Sociology
ISBN13: 9781138190412
Publisher: Routledge
Published: Aug 27 2021
Pages: 282
Weight: 1.30
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
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