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Cross-Media Promotion

Cross-Media Promotion

Paperback

General ReferenceTechnology & EngineeringGeneral Political Science

ISBN10: 1433101378
ISBN13: 9781433101373
Publisher: Peter Lang Us
Published: Jul 29 2010
Pages: 334
Weight: 1.15
Height: 0.90 Width: 5.90 Depth: 8.80
Language: English
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.

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