Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food--And Our Future

Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food--And Our Future

Friedrich, Bruce
Welsh, Caitlin

Hardcover

Business GeneralTechnology & EngineeringGeneral Political Science

Publisher Price: $29.95

ISBN10: 1637747934
ISBN13: 9781637747933
Publisher: Benbella Books
Published: Feb 3 2026
Pages: 320
Weight: 1.01
Height: 1.26 Width: 6.30 Depth: 9.06
Language: English
This packed account makes food science feel like an urgent and essential undertaking. --Publishers Weekly (Top 10 New Release in Science)

[Meat] has broad appeal. -Nature (Included in Best Science Picks)

What [Friedrich] sets out to accomplish--what feels new about Meat--is to convince readers of a generational opportunity to replace like with like: plant-based and cultivated meat that matches, in price and taste, the stuff under cellophane in supermarkets today. -The Atlantic

Friedrich reminds us of many innovations that seemed fanciful until they reached a tipping point and became mass market . . . [Meat] brings a passion to the affluent society's intractable modern dilemma of what to eat. -Financial Times

Such a future may seem improbable. But that's why you should read the book. It is that compelling. -The Bulletin of Atomic Scientists

Good Food Institute founder and president Bruce Friedrich offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world's soaring demand for meat, while building a healthier and more sustainable world.

The human love of meat appears to be hard-wired. The world consumes more than 550 million metric tons of meat and seafood each year. That number has been climbing for decades and is expected to continue to rise through at least 2050.

What if we could give humanity the meat it craves, but produced differently? Plant-based and cultivated meat that are just as delicious as the meat you love, but more affordable and healthier.

Think it's not possible? With examples ranging from the horseless carriage (car) to the smart phone in your pocket, Meat reminds readers that scientific innovations often move from disbelief or opposition to inevitability and ubiquity, much faster than almost anyone expects.

Envisioning a future where meat is both a delight and a force for good, Friedrich explores:

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