Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mapping the Media-Marketing Ecology

Mapping the Media-Marketing Ecology

Hardy, Jonathan
Macrury, Iain
Núñez Gómez, Patricia

Hardcover

Series: Routledge Critical Advertising Studies

AccountingGeneral ReferenceGeneral Sociology

ISBN10: 1041143753
ISBN13: 9781041143758
Publisher: Routledge
Published: Jul 24 2026
Pages: 184
Weight: 0.82
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English

This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.

Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the expansion of mediamarketing ecologies, from marketers, agencies, and media to include platforms, creators, and advertising technology (adtech). It charts the rapid take- up of artificial intelligence (AI) and machine learning tools, the role of platforms, and the expansion of actor- types across the creator economy. The authors define and analyse key concepts including polycentric governance, governance- in- practice, and ethics, and map 'problems' and 'mitigations' concerning branded content practices and governance.

Providing an authoritative taxonomy for branded content advertising forms and formats, this book provides a guide for students as well as useful reading for researchers and advanced scholars of advertising and marketing communications.

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