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Sponsored Editorial Content in Digital Journalism
Hardcover
General ReferenceGeneral Sociology
ISBN13: 9781032453545
Publisher: Routledge
Published: May 22 2023
Pages: 146
Weight: 1.00
Height: 0.44 Width: 6.69 Depth: 9.61
Language: English
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
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