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Storytelling in Organizations: From Theory to Empirical Research

Storytelling in Organizations: From Theory to Empirical Research

Paperback

Series: New Middle Ages

Business GeneralManagement

ISBN10: 1349311650
ISBN13: 9781349311651
Publisher: Palgrave MacMillan
Published: Aug 21 2009
Pages: 210
Weight: 0.59
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

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Loparo, Kenneth A.

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Business General