Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products

The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products

Austin, Robert
Devin, Lee

Hardcover

Technology & EngineeringIndustrial Design

ISBN10: 0804757208
ISBN13: 9780804757201
Publisher: Stanford Business Books
Published: Sep 5 2012
Pages: 192
Weight: 0.95
Height: 0.90 Width: 5.90 Depth: 9.00
Language: English

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good.

The Soul of Design explores the uncanny power of some products to grab and hold attention--to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a special product that makes it--well, special. They argue that this je ne sais quoi arises from plot--the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.

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