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The Seller's Advantage: How to Sell the Business You Built for the Most Money, on the Best Terms, Without Losing the Deal
Paperback
Series: The Turnkey Business Library
Publisher: Independently Published
Published: Jul 27 2026
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
Everyone says build a business. Almost no one tells you how to sell it. This book does.
For a business built well, the sale is the largest financial event of the owner's entire life, capable of rivaling everything the business earned across all its years. And it is the one thing owners prepare for least. They obsess over starting and running the business, and give almost no thought to selling it until it is too late to build the value that would have doubled the price.
The Seller's Advantage is the honest guide to selling the business you built, for the most money, on the best terms, without losing the deal. It is the final Companion to The Owner's Advantage and The Partner's Advantage, and it picks up at the end of the journey, where the sale is no longer an abstraction but the event itself. Its framing is the series framing: this book does not replace your broker, attorney, and accountant. It makes you an informed enough seller that they produce the best possible result.
Inside, you will learn:
- What a business is actually worth in a buyer's terms, and why the multiple is something you control
- The preparation that can double the price on the same profit
- Reducing owner dependency, the single factor that most decides whether the profit survives the sale
- How to clean up the books so defensible add-backs raise your price instead of messy records lowering it
- Who actually buys businesses, what each kind pays, and how to reach the ones who pay the most
- Whether to use a broker, and the real benefits a good one delivers against the commission
- Deal structure, cash versus seller financing versus earnouts, and why structure matters as much as price
- Surviving due diligence, negotiating from leverage, the tax bite at exit, and walking away well
The through-line runs through every chapter: a business's value at sale is not fixed, it is built, over the years before the sale, through specific and controllable work. No hype. Both sides of every number. The failure modes named before you meet them.
Written for the owner who intends, one day, to sell the business they built, and wants to do it from strength and keep the most possible. If you want the honest version, with the math shown and the traps named, start here.
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