• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Scientific Advertising

Scientific Advertising

Paperback

AccountingMarketing

Currently unavailable to order

ISBN10: 1599869160
ISBN13: 9781599869162
Publisher: Filiquarian Pub Llc
Pages: 104
Weight: 0.36
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

11 different editions

Also available

Also in

Accounting