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Predictive CRM and the Lifetime Value Machine: How AI Is Transforming Customer Relationship Management Into a Revenue Compounding Engine
Paperback
Series: Marketing in the Age of AI, Book 13
Publisher: Independently Published
Published: Jul 8 2026
Pages: 118
Weight: 0.37
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English
The most commercially underexploited asset in most organizations is not a new market or a new channel. It is the customer base that has already been acquired - whose behavioral data already contains the signals that predictive CRM can use to identify retention risks, expansion opportunities, and lifetime value potential that reactive relationship management consistently misses.
Predictive CRM and the Lifetime Value Machine builds the complete framework for transforming customer relationship management from a record-keeping and campaign delivery system into a revenue compounding engine. Robert F. Geissler develops each of the five core prediction engines - churn prediction, lifetime value modeling, next-best-action recommendation, propensity scoring, and customer health monitoring - from the data foundation and modeling logic through the organizational and measurement infrastructure that translates predictions into commercial action.
The lifetime value machine compounds. A five percent improvement in retention rate, ten percent more expansion revenue per customer, and fifteen percent more efficient acquisition investment allocation produce a widening competitive advantage each year. The customer you already have is worth more than you are currently capturing from them. This book shows you how to capture it.
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