Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Customer Journey Has No Map: How AI Has Fragmented the Path to Purchase and What That Means for Marketing Strategy

The Customer Journey Has No Map: How AI Has Fragmented the Path to Purchase and What That Means for Marketing Strategy

Geissler, Robert

Paperback

Series: Marketing in the Age of AI, Book 11

Investing & FinanceManagementMarketing

ISBN13: 9798185941324
Publisher: Independently Published
Published: Jul 6 2026
Pages: 118
Weight: 0.37
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English

Your funnel is a fiction. Your customers never followed it.

The Customer Journey Has No Map dismantles the awareness-consideration-conversion model that has organized marketing strategy for decades and replaces it with the analytical and strategic framework that the AI-curated customer journey actually requires. Robert F. Geissler traces how algorithmic curation has made each customer's path to purchase genuinely unique, develops the measurement approaches that make the fragmented journey as knowable as it can be made, and builds the strategy for meeting customers at the genuine moments of their actual journeys.

Also from

Geissler, Robert

View All

Also in

Investing & Finance

View All