Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Power, social identity and fashion consumption

Power, social identity and fashion consumption

Ordonez Asenjo, Carolina

Paperback

Business General

Currently unavailable to order

ISBN10: 365980889X
ISBN13: 9783659808890
Publisher: Lap Lambert Academic Pub
Published: Nov 27 2018
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The aim of the book is to contribute to the CCT research field on social identity; by placing a focus on power from a consumer perspective and studying how power can be accentuated within social identity. Theory from CCT with a focus on social identity has been used in combination with extensive literature on power and authority from a sociological perspective and literature from Fashion-Studies focusing on power-dressing, conspicuous consumption and luxury. The research question is: How is power-dressing and consumption of high-end luxury fashion brands used by female executives/senior managers in an attempt to accentuate power as a part of their social identity? In-depth semi-structured interviews were used as the main data collection method. Five female senior managers/female executives working in Stockholm were interviewed; using their fashion consumption as the works' empirical sample. The main conclusion on this study is the creation of the concept of power-coded-dressing. This book implications are that it develops the CCT field by adding a consumer-power perspective into the theoretical discourse.

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