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Posicionamento estratégico da computação vestÃvel no retalho
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ISBN10: 6208743656
ISBN13: 9786208743659
Publisher: Edicoes Nosso Conhecimento
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208743659
Publisher: Edicoes Nosso Conhecimento
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Portuguese
A computação vestÃvel deixou de ser um dispositivo de fantasia. Tem sido um tema amplamente debatido em todos os contextos de sectores como o retalho, a banca, a administração pública, os cuidados de saúde, etc. Enquanto, por um lado, a computação vestÃvel está a evoluir com as suas fases iniciais de utilizadores, por outro lado, o sector das compras de vestuário tem um elevado potencial de mercado de consumidores. Este livro tem por objetivo examinar o padrão de compra na loja e o padrão comportamental da decisão de compra do consumidor. Com base numa amostra de inquiridos, este estudo examina os padrões psicológicos e comportamentais dos consumidores no contexto das compras e aquisições de vestuário na loja. Para além disso, este trabalho de investigação discute os modelos teóricos de posicionamento estratégico de produtos e os conceitos teóricos da computação vestÃvel, especificamente no caso do Google Glass. Juntamente com os conceitos teóricos e as observações dos resultados dos inquéritos, foi avaliada criticamente a diferença entre as atitudes dos consumidores em relação à s compras de vestuário e à tecnologia vestÃvel. Com base nas conclusões e na análise, é plantada uma ideia de negócio para posicionar estrategicamente a computação vestÃvel - Google Glass - no sector das compras de vestuário, o que melhoraria efetivamente a experiência de retalho do consumidor.
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